One of the biggest and most overlooked problems that are faced by many business owners is inconsistent and inaccurate NAP information.
Keep in mind that such negativity will, for the sure impact your online search ranking and also prevent the customer from finding and hiring you.
Firstly, it is most important to know that each small or medium-scale business has a brand name which defines it on the internet. The online identity of any business is often referred to as NAP.
Nap stands for name, address, and phone number of a company. Sometimes, when you also add the URL of your website, you can call it NAP+W.
Most people do not know that their business brand has already been listed on different websites and social media pages. This is because of local SEO.
The search engines such as Google and Bing, usually consider the business information as a citation.
These citations are counted as votes which are then used for local search ranking purposes. Whereas, if you NAP or NAP+W is inconsistent or incorrect, you can expect to not get any citations for your business brand at all.
What Is Local SEO?
For the people who do not know what local SEO is, let us brief you about it. Local SEO is a process of optimizing a business brand, a product, or a service for any search that is area-specific.
The search engine uses the location of the user and determines the best result and then shows it.
So, if you are searching for the best pizza bar near you, you will be shown a list of nearest pizza-making shops.
The local search results often combine two elements for any local business. Organic search results and local business listings.
The user has the option to search for products for different locations by adding a qualifier at the end of the search query.
The Importance Of NAP for Local SEO:
If you have already spent a lot of money and time on optimizing your online visibility for local SEO, you’d know how important it is to make sure that NAP should be consistent in all of the new business listing sites in the USA.
Trust us, the consistency and the presence of NAP are considered to be the significant aspects by which a company gets to rank high on the search engines.
However, many people might wonder what the correct format is for NAP. The answer is quite simple! There is no standard format for NAP that ought to work for every business.
But, it is highly suggested that if you want to maintain NAP consistency, you need to follow the basic SEO tips given-below!
Name Of Business:
The name of the business is the easiest one to control. Before you choose to update your name on the business listings, you need to decide how you want your business name to be represented on the internet while staying consistent.
For example, Do you want to add LLC at the end of your company’s name or not? Just make sure that whatever you choose, it should be the same on all of the pages later on. Otherwise, the search engines and the customers will not think of it as a legit business.
Address Of Business:
When it comes to the address of businesses, you need to strive hard to keep the address in a similar format and avoid any imperfections at all cost.
If you want to check the right form of any address, you can hover over to Google Maps or any other GPS app; the format they use is the one that most of the search engines recognize the best.
Phone Number Of Business:
Nowadays, businesses have more than just one phone number. But, it is your job to distinguish which of the phone numbers you want your business brand to be associated with.
For example, do you want to provide your desk phone number on the business listings, or you want a local or a toll-free number for it. The choice is yours! But whatever you choose, remember that not only should the format of the phone number be the same in all the places, but the number should be correct as well.
How To Fix Your Business NAP Information?
If you think that your NAP information is not accurate or is inconsistent, then you’ll need to fix it. Or else, you will not be getting the boost for local SEO that you’ve been looking for.
So, keep reading until the end to get the most out of it.
1) Conduct An Audit:
If you are running a new business, you can do all the paperwork to maintain the NAP consistency. Whereas, if yours is a local business, then you need to find out if your business is already listed on the internet?
To make sure whether your necessary business information has been listed or not, you need to find it on the search engines.
Just write down the name, address, or the phone number of your business and see if anything pops up.
If you want to conduct a detailed audit, you can use local SEO tools that are available on the internet.
2) Double Check The Business Information:
Before you officially upload your information on the business listing sites for the US and send it out to the concerned institutes, it is highly recommended that you fill out some paperwork.
You need to do your best to see how your business name, address, and phone number has been recorded.
Let’s suppose that you have moved to a new location. You need to change the background and update the phone number as well.
For this, you can refer to the paperwork that you’ve done and check out what needs to be changed now.
3) Update The Website:
It is a known fact that your business website is the face of your company. It not only helps in local SEO but also helps the customers get your business information right.
This is why all your data should be aligned with your company’s website to make sure that NAP listed on your website is correct and also consistent. Also, make sure that the spelling and formatting are right as well.
What more? It is also imperative to place the NAP of your business on the contact page. This will make it easy for the search engines and the customers to learn more about how to contact you.
4) Add Local Schema:
As you probably are aware that almost all of the search engines need to give the best outcomes to some random queries.
The ideal approach to do this is to include a Schema local business markup to your site that lets web crawlers comprehend your NAP data better.
That way, you can get more comfortable to use show in neighbourhood indexed lists, called rich snippets.
Go to Google Structured Data Markup Helper to make your blueprint markup for local businesses.
To look at whether you set up the code scrap appropriately, you can test it on Google’s Structured Data Testing instrument.
Google will give you a few suggestions or extra alerts on the off chance that you have missed something while at the same time filling in specific labels.
5) Update Your Business Listing Profile:
HighFive Listing is an essential segment of any nearby SEO process. The ideal approach to make the search engines believe your NAP info is to give a bit of precise and predictable data to it.
When updating your business listings. Look at whether the name of your business, address and telephone number are listed in a similar route as on your site.
Notice that you can see an improvement bar on the dashboard of your business listing profile when your page has reached 100% streamlining.
There are numerous different things you should add to your listings, except the NAP information to arrive at the objective.
When Google confirms your business, you will see the correct NAP data in Google’s Local Pack. When you scan for your business brand.
6) Update the Listings When Needed:
It’s certainly critical to improving your nearby SEO endeavours by posting. Your business on various indexes to drive more traffic and leads.
To discover a list of confidants in listings and indexes. You can exploit the Business Listings module situated under the SE Ranking Marketing plan.
Utilize this manual for presenting your NAP information to. These postings to build your business execution and lift your inquiry visibility.
Attempt to give steady NAP data to every area across professional references.
It should coordinate your desk work, your site, and your business listing page.
The search engines will not prioritize the websites if they think that your business is not legitimate. This is why experts say that NAP consistency is the most imperative for local SEO.
Because of NAP consistency, the customers and the search engines will get the right information each time.