I: Would you like your website visitors to be completely satisfied with your website?
II: Would you like to reach more potential customers?
III: Would you like your website visitors to become your customers at some point?
All you need is to make sure that your website is fully “optimized.”
First of all, here is a simple meaning of “technical optimization” of a website: it is all about improving the performance of the website so that you can easily achieve all your business goals. You need to make it easier for website visitors to navigate through your site and find a solution to their problem.
Let’s face it, competitors are everywhere. No matter what you do, there would be hundreds of other websites in the same niche that would be willing to attract customers. Suppose a customer visits your site and it takes more than ever to load your site. You’d just switch to your competitor and see if they can quickly find what they’re looking for.
Therefore, optimizing your website is necessary to bring in more leads, make sales, reduce costs, and establish authority over your domain.
Before you start with the technical optimization
One of the most important places on your site is your landing page. It is the first thing you can look at and it would let you decide whether or not you should consider it. Don’t forget to optimize your landing page, which is a specific landing page for your site. It is also very important, as it can be the place where your visitors start their journey until they find what they are looking for.
Another crucial part of your site is the conversion point. There can be various conversion points on a website, such as filling out forms or signing up for membership. This is a place where you can turn your website visitors into your customers, so you need to make sure there are no mistakes in these places.
However, you also need to review the current scenarios with your website. Check with your Google Analytics and create a full report on the current performance of your website. Bring the potential causes of your website’s poor performance to light so that you have an idea of what you need to work on.
Then make a list of how to optimize the website and prioritize your tasks. Don’t forget to make room for A / B testing. It’s very helpful in deciding which task to perform and how.
Now we come to the 6 most important tips I have for you that would help you to optimize your website.
1. Reduction of Load Time!
Do you know that 46% of people don’t like it when they have to wait for a website to load? Well, we’re in a time when everything should happen in no time. No one has time to wait, so the very first thing to look out for is making sure that your website loads quickly, both on your phone and on the web. Moreover, your Google ranking might even change as a result.
To reduce the loading time of your website, you can ensure that no heavy files such as images or scripts that are present in the background, especially on landing pages.
2. No Broken Links
If you want your website visitors to have the best user experience, remove broken links, or 404 errors. There may be several reasons for such errors, such as if you changed the URL of a website and no longer need this page.
With tools such as LinkMiner for smaller web projects and SEMRush for your entire website, you can easily repair broken links. Find the broken links and remove or redirect them as quickly as possible to improve your website and improve your business.
3. SSL or Secure Sockets Layer!
SSL is a security protocol that establishes an encrypted connection between the server and a web browser. It is generally used when we request personal information from a customer during the Register user process or when we want them to enter payment information when purchasing products.
Websites that do not have SSL certificates are marked as “not secure” by Google, which warns users that their information could be hacked. So, if you don’t want to scare your users off, make sure your site has an SSL certificate.
4. Your WordPress Theme!
Since more than 35% of sites are powered by WordPress, site owners would probably choose the best themes to look different from the rest. But, if you opt for a WordPress theme, make sure you choose a lightweight theme. It would load faster and would already be optimized for the speed of what we need. It doesn’t matter if you are a dissertation writing service provider or an e-commerce site.
5. Image Optimization
We all love pictures and infographics. They speak more than words. But if they are too heavy and take a lot of time to load, we don’t like it. So, if you want your website to work quickly, make sure your pictures are of the right quality.
You need to choose the right format for the images you want to put on your website. PNG images are generally larger than JPEG images. GIFs should always be preferred for animated images. You can use various plugins and tools to format and compress images for your website. There are WP Smush, ShortPixel, Imagify, and Optimus for example.
6. Check Your Font
Not many would recognize this, but even your font style can make a difference in the performance of your website. Using too many fonts on your website or using some special fonts can be problematic.
So, make sure you optimize your fonts. You can do this by reducing the font families. I would recommend using a maximum of two fonts, one for headings and one for the other content. Also, you don’t have to use all the variants when you actually only need 3 or 4. You can also combine the HTTPS requests for two fonts to load your page faster.
Tip: Keep Your Content Game Strong
An assignment helps web development experts suggest that many website developers and strategists often overlook content these days and focus on other elements. You can install the top trendy plugins, use the right theme or web hosting company, or make the great landing pages in the world. But you might still not be able to keep your customers intact if your content is par excellence. Place quality content on your website. Provide value to your visitors and focus on their intent. Not only do you have to search for keywords, but you also have to make sure that they are relevant to the search queries you are looking for, which is very important nowadays for the technical optimization of websites by search engines.
Start Your Website Technical Optimization Today
There are many other optimization techniques than these six. Apply any one or all of these technical techniques on your website. Experiment with some others. Optimization is an under-way process and not just a one-time task. So, don’t stop. You never know what trick your breakthrough would be and bring better results to your site.